
In the midst of all the mandatory closures enacted by state governments to tamp down the spread of COVID-19, many businesses are rightly concerned. It could be months before normal operations can be resumed, which means staff and
While it may appear to be a seamless process, there are many
distinct steps a customer takes when purchasing goods or services. A business
that understands these steps can develop a marketing plan to accommodate every
phase of the customer journey, from the time a