Search engine optimization is the process of improving your website’s visibility in the search engines and making it accessible to people who are searching for you online. Despite popular belief, optimizing your web presence involves much more than integrating popular keywords and terms into your content.
At SonicSEO.com, we begin the optimization process by analyzing your target audience and your business. We want to understand how consumers search for your products or services and what motivates them to click. With this knowledge, and by understanding what sets your business apart from your competition, we can develop a strategy that reflects your business’s unique character and drives real results.
- On-Page Optimization: On-page SEO, which is the most essential component of your search engine optimization strategy, is multi-faceted. On-page SEO begins with quality, engaging and helpful content. Carefully-chosen keywords and phrases integrated into the titles of your webpages and the content itself helps optimize your content for search, while the meta-title and meta-description tell the search engines what your page is all about.
- Off-Page SEO: Off-page SEO is the virtual version of “word-of-mouth.” Backlinks from other relevant blogs and websites, social media channels and directories tell Google that you’re an authoritative site that offers real value. Moreover, your active involvement on social media and review sites increases your visibility, drives audience engagement and brings more leads to your site.
- Analytics: When you hire an SEO company, you should know exactly what you’re paying for. At SonicSEO.com, we’re proud of the superior results we generate for our clients on a consistent basis, and we produce monthly reports to show it. In addition to keeping clients up-to-date, these reports also inform our next moves so that we can continually optimize each strategy for maximum efficiency.