Short answer: Social media marketing is one of the most effective ways to drive repeat business by engaging your current clients and attracting a new generation of customers. Businesses that understand the importance of social media and how to market successfully and that invest in a dynamic social media marketing campaign will find themselves reaping the benefits of their additional marketing efforts.
At SonicSEO.com, we have been in the search marketing business for over 20 years. During that time, we watched as social platforms began as a “fad” and evolved into integral means of communication between consumers and their friends and family and, eventually, their favorite brands. We recognize the importance of social media marketing and the impact it can have on your business. From raising brand awareness to providing you with ample opportunity to engage with and build authentic relationships with your audience, SMM, when does right, has ample benefits:
Communicate with existing and potential customers. Use social media messaging to engage your audience on a deeper level than you can do through your website or blog. By taking the time to build authentic relationships with your customers and to address their most pressing questions, concerns and complains, you can grow your following and build a brand loyalty.
Encourage word-of-mouth marketing. At least half of all social media users share branded content at least once a week, while three-quarters are ‘somewhat or highly likely’ to share content they like with friends and family. Word-of-mouth always has been the number one-way companies generate business, and social media marketing has only made it easier for customers to talk.
Improve customer service. Your customers are on social media, period. If they have a question or complaint, they’re more likely to take it to their favorite social network than they are to yelp or to call your customer service hotline. Make it easy for customers to contact you by being where they’re at.
Moreover, social media grants you more insight to your customers wants, needs and pain points, and to equip you with the knowledge you need to respond accordingly.
Increase sales. Social media can help you generate higher quality sales leads, as sales from social media are based on trust and brand loyalty. When you engage with your audiences on the right platforms and in the right way, you can drive quality sales and build an ongoing customer base.
Marketing on social media looks drastically different than it does on other digital platforms, such as your blog, website or email newsletter. At SonicSEO.com, we understand the makings of a robust social media marketing campaign and can help you build and implement a strategy that will raise brand awareness, drive brand loyalty and encourage sales. From identifying the right social platforms for your business to creating social media content to analyzing the results, our team is equipped to take your brand to new levels of digital success.