Business owners today must use every online marketing tool at their disposal. While your website is the virtual storefront of your brand, your social media platforms offer a casual meeting place for you and your customers.
Over the last few decades, our team at SonicSEO.com has seen the impact of social media on the business world first-hand. That’s why we encourage our clients to develop a presence on relevant social media platforms, and to use effective, compelling messaging to move followers. The following are a few reasons why businesses should use social media within their larger marketing strategy.
When customers are engaged with your business, they’re more likely to have a positive view of your brand. They’re also more likely to remain loyal to your business instead of seeking out your competitors.
Because social media allows for posts of a more personal nature, it’s the perfect avenue to enhance engagement with customers. In addition to posts that promote your brand, you can also infuse a bit of humor and lightheartedness into your messages. Engagement is further enhanced when you interact with commenters. This is especially important if a person is dissatisfied with their experience.
Consider how many people never leave home without their smartphones. Now consider how many people are on at least one or more forms of social media. When you have news and updates about your business, your products, or the services you provide, social media is the best way to communicate them quickly and efficiently.
You can entice your followers to make a purchase with updates about special deals or discounts. You can also announce new product launches, which will be shared among your followers and beyond. If there are changes affecting the physical location of your business or its hours of operation, social media ensures your customers are well informed.
Word of mouth is still an important aspect of promoting a business. Instead of being shared in person or over the phone, word of mouth is now shared on social media as people discuss their experiences with different businesses.
For example, a satisfied customer will be happy to leave a review of your services, as well as recommend your business to friends and family. If a post from your social media feed proves to be popular, it might make its way beyond your followers to a brand-new audience. While you should always be concerned with pleasing your target audience, it’s equally important that you’re tapping into all possible customers.
If you’re not satisfied with your current social media strategy, now is the perfect time to make changes. Give us a call at 888-437-3737 to discuss your needs and ideas with our marketing team. We can help with identifying your target audience, promoting your business, and more.