![](https://www.sonicseo.com/wp-content/uploads/2020/04/Improved-Navigation.png)
Because design is geared towards the individual user, navigation is often greatly improved. In a sense, dynamic design is more intuitive, as it takes into account user behavior. With a static site, all users are privy to the same exact layout.
![](https://www.sonicseo.com/wp-content/uploads/2020/04/Enhanced-Audience.png)
A big part of SEO success is effectively targeting the right audience. A static website definitely falls short in this case, as it provides a uniform user experience to each person who visits your site. Dynamic design allows you to account for unique behaviors and activities for better audience targeting.
![](https://www.sonicseo.com/wp-content/uploads/2020/04/Easier-Scalability.png)
Your business may outgrow your website one day, which means it would need to be updated. Updating a dynamic site is often easier and less time consuming because of how these sites are built. Static sites that solely rely on HTML are usually more labor-intensive when it comes to making updates or changes.