People demand a unique user experience when browsing the web. Consumers are savvier than ever, and advances in technology are getting them more accustomed to a personalized user experience across the board.

To make sure consumers are satisfied with experience offered by your website, dynamic design is a must for your business. Dynamic design offers a personalized browsing experience that increases a person’s enjoyment and engagement of a website. Dynamic websites also offer improved function and are easier to update when the need arises.

When building a website for your business, our design specialists at adopt emerging trends like dynamic design create the best user experience possible. We also take the time to explain our process to our clients, so they remain in the loop when it comes to their online marketing strategy.

Static vs. Dynamic Web Design

Static websites are basic, simple sites that remain fixed from visitor to visitor. These websites, where content is the same unless updates are applied, were the norm online for many years. And while they do serve a purpose for those with very limited design requirements and resources, most modern businesses are best served by dynamic web design.

As stated above, dynamic websites offer a unique experience to different visitors based on certain factors. They do so by combining different design techniques, including advanced programming and HTML. Conversely, static websites are designed using HTML alone, which means they have limited capabilities. With a dynamic site, some of the coding can be performed by the browser itself, while other code is run by the server website data is stored on. This is known as client-side and server-side scripting.

Benefits of Dynamic Websites

When it comes to SEO, dynamic sites are the clear victor. User experience is a very important factor in how high a website is ranked within search results, and a dynamic design offers a vastly improved experience to users. Here are a few more benefits offered by dynamic sites:

Improved Navigation

Because design is geared towards the individual user, navigation is often greatly improved. In a sense, dynamic design is more intuitive, as it takes into account user behavior. With a static site, all users are privy to the same exact layout.

Enhanced Audience Targeting

A big part of SEO success is effectively targeting the right audience. A static website definitely falls short in this case, as it provides a uniform user experience to each person who visits your site. Dynamic design allows you to account for unique behaviors and activities for better audience targeting.

Easier Scalability

Your business may outgrow your website one day, which means it would need to be updated. Updating a dynamic site is often easier and less time consuming because of how these sites are built. Static sites that solely rely on HTML are usually more labor-intensive when it comes to making updates or changes.

Let’s Grow Your Business has helped both massive corporations and small businesses improve search rankings, enhance web design, and better express their core values to customers. We’re happy to help you improve your online presence by creating a compelling, dynamic website that resonates with your target audience.

Contact us today to learn more about scheduling a consultation with our team. We’ll combine the unique facets of your business with our extensive SEO knowledge for the best results.

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