Hacking threats can compromise end users’ private data. To prevent navigating users to sites that may put privacy and security at risk, search engines prefer websites that have bolstered their security. Currently, secure sockets layer (SSL) is the industry-standard protocol by which websites can protect users’ data.
SSL allows a user’s browser to create an encrypted link with a website. An encrypted link keeps any data that passes between the user’s device and the website—like usernames, passwords and credit card information entered on an ecommerce platform—hidden from malicious spyware.
Implementation of SSL requires that a website apply for an SSL certificate, a virtual credential. The certification process entails the creation of public and private keys and the validation of website, company and/or individual information provided on the application.
When the process is complete and a site is issued an SSL certificate, users know they are on a secure site by either the https:// and/or a lock icon before the domain name in the address bar. However, the entire process of establishing the encrypted link between their browser and the SSL-certified website happens without any action required by the user.
There are two reasons your website needs SSL:
With SSL’s ability to impact your online visibility and conversion rate, there is no good reason not to have it on your website.
SonicSEO.com takes pride in doing SEO right. And because search engines prefer secure websites, that means automatically acquiring SSL certification for our clients.