How Can You Find Your Target Audience?
Conducting market research online is much easier than gathering information via phone calls or mailers to your customers. For example, asking your visitors to submit their email addresses to a mailing list allows you to send surveys directly to their inbox. You can also post links to online surveys to your social media pages. Many consumers are happy to provide their opinions about products and services, both good and bad.
You can also look at the audience your competitors are targeting. Once again, social media can be quite illuminating. Examining a rival business’s social media pages to see what kind of keywords and topics followers respond to most can help you fine tune your marketing efforts.
Finally, develop customer personas for each segment of your target audience. Drill down into customer demographics, as well as their wants and needs, and use this information to tailor your marketing to specific personas. A customer profile might include a person’s age, gender, location, marital status, occupation, and background.