For your business to enjoy an effective online profile, you must make use of all the tools at your disposal. Along with social media marketing campaigns, compelling web design, and proper use of SEO practices, making the most of Google Maps listings can also improve your search ranking and increase the flow of traffic to your site. These are two key factors in converting visits into sales. understands the importance of remaining on the cutting edge when it comes SEO trends. That’s why we identify the unique needs of our clients to determine whether they might benefit from Google Maps advertising. Our approach helps position your business as an authority in your field, but it also allows you to reach even more customers than you’re currently targeting.

What Is Google Maps Advertising?

Local searches help customers in need of goods and services find your business easily. They also help potential customers actually find your business since these ads include information on physical location, such as address and phone number. This highlights the importance of completing your Google My Business entry, which is how your Google Maps listing is populated.  

Google Maps ads are a type of pay-per-click (PPC) advertising, which entails paying a fee every time a user clicks on your ad. When used in conjunction with organic searches, businesses often experience an improved search ranking, more visitors, and higher visibility overall by making PPC a part of their online strategy.

What Are Blended Listings?

In some cases, your website might not appear within the organic search results. Instead, it will be found in the map listing, which is known as a blended result. In this case, organic search results are treated like local results, which can be beneficial when businesses have a solid online profile utilizing many different methods of reaching their customers.

How Can I Improve My Business’s Ranking on Google Maps? will keep your business as the center of your online marketing strategy. We’ll also combine proven practices to get your website where it needs to be. Verifying your business is the first step, as this legitimizes your entry and makes sure your appearing in local searches. We’ll also work on your NAP citation, or your business’s Name, Address, and Phone Number. The goal is to make NAP citations uniform across the board, and the more consistent you are, the higher your website’s rank will be.

What’s the Next Step?

We’d like to sit down with you and discuss your marketing goals. We’ll also go over the possible strategies we believe will best suit your business.

Online marketing is not one-size fits all, and what works for a competitor won’t necessarily be a good fit for you. The first step is to schedule a consultation.

Contact us to schedule a free consultation.

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