Importance of Brand Identity
Branding is more nuanced and important than ever before. Today’s buyers don’t just care about the product; they care about the company behind it. More than ever, a company’s values and personality are major factors in the way customers engage with that company, and customers are more likely to rely on word-of-mouth and reputation than direct advertising.
All of this means that a well-developed brand identity is crucial to your success in the modern marketplace, and that brand needs to be consistent across all of your company’s interactions – online and off.