How Does Voice Search Marketing Optimization Differ From Regular SEO?
The main distinction between voice search marketing optimization and standard search engine optimization is the use of conversational language. Before, your customers may have found you by typing in, say, “best landscaping company Albuquerque.” Today, however, someone interested in landscaping services is more likely to say, “Hey Alexa, what is the best landscaping company in Albuquerque?” Because conversation is the basis of search, your content needs to use more natural sounding words and keyword phrases.
In addition to using a conversational tone, there are other tactics we deploy to help clients rank for voice search queries:
Form search queries into naturally-worded questions
Provide concise answers to common questions
Create authoritative content
Target long-tail keywords
Focus on user intent
Use action words (Find, Look for, Search for…)
Optimize your website for speed and mobile
In addition to the above, you also need to hyper-focus on three main factors:
- Relevance: How relevant is your listing to what the user is searching for?
- Distance: How close is your listing to the user?
- Prominence: How commonly searched and well-known is your location?
Voice search has paved the way for a more streamlined and personalized search experience. Now, searchers expect to find precisely what they’re looking for by doing little more than voicing a command. To meet this high expectation, businesses need to adapt their digital marketing strategies to include voice search marketing. Failure to do so now will mean a failure to get a leg up on the competition. Failure to do so eventually, however, could mean a failure to thrive in the ever-evolving digital space.