In the past, physical location was a prime factor in business success. Brick and mortar stores and retailers that received the most foot traffic had the best chance of meeting and exceeding financial goals.

Due to the pandemic and the general push towards digital interactions, many business owners are turning their focus to the online market. Consumers take to the internet when in search of information on goods and services. Many also choose to do their actual shopping online, whether they’re looking for a new pair of shoes or want to have groceries shipped or delivered directly to their homes. knows what an established web presence can do for your business. We also understand how to best enhance the amount of online traffic your website receives on a regular basis.

What Should My Business Plan Include?

You probably created an initial business plan when you first started your company. A solid plan includes certain key components, such as an executive summary, info on your target market, current trends, financial data, and other pertinent information.

Developing a good plan for improving online engagement is just as important, perhaps even more so in light of shifting consumer preferences. When it comes to increasing traffic to your website, the following elements are crucial:

  • Strategy for Social Media Engagement

    – Social media platforms are invaluable to businesses. Not only can they help you attract new customers, they also allow you to further engage with existing ones. Targeted social media messaging entertains followers, but it also makes them aware of new merchandise and products.

  • Details on Specials & Discounts

    – When your customers know there are exclusive deals and discounts online, such as 20% of purchases over a certain dollar amount, they’ll be more likely to do business through your website. You can post specials on your website and social media platforms, to update your customers on deals.

  • Mobile Responsiveness

    – Over half of all internet shoppers do their shopping from a smartphone or other mobile device. As a result, you must ensure that your ecommerce site is mobile friendly. Not only must it look good, it must also be easy to navigate and free of slow load times and glitches.

Let’s Discuss the Next Steps

After creating your online store business strategy, the next step is to develop a secure and effective ecommerce site.  At, we provide more than 30 years of experience in website design, search engine optimization, and social media marketing.

Contact us today to learn more about designing a website that gets results.

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