What Role Does It Play in Internet Marketing?
Internet marketing helps websites improve their ranking in search results. This entails knowing how search engines rank sites and using those factors to your advantage. For example, site performance is a major factor in search rankings, as search engines rank sites that offers users a favorable experience higher.
Hosting elements of your website on the cloud is a great way to boost site performance. Page load times are often improved when a site is hosted on the cloud. Slow load times are frustrating for users, who will click away from a site, and potentially never return, when a site takes two seconds or longer to load. This has a serious impact on your search ranking.
Downtime can also negatively impact your site’s search ranking. Your website may be inaccessible due to an influx of traffic or because of damage to the server it’s stored on. This is not an issue with cloud hosting, because data is spread out over multiple servers. There are always backup files available, so there’s no need to worry about lost data or recreating essential site elements.