Most of the interaction between you and your customers will take place online. Along with your website, you’ll also engage with consumers of various social media pages, which presents an awesome opportunity.
People take great joy in interacting with the brands they love online. Additionally, consumers are more likely to spend their money at a business they follow on Facebook, Twitter, or Instagram over one they do not.
Establishing your business on social media is really just the first step. SonicSEO.com can help you select the right platforms and develop a messaging strategy that highlights the best your business has to offer. If you’re not currently using social media to attract new customers and deepen your brand’s engagement with existing ones, you’re missing out on the following benefits.
The more people that visit your site, the more chances you have of making sales. Along with quality web design and SEO, posting regularly on social media increases awareness of your brand. When your followers share a post made from your business page, their friends and family will be introduced to your brand and website.
There’s a lot you can learn from your competitors’ social medial pages. You can see which industry and local keywords they’re using in content, and which ones are the most successful. You can also see what customers are saying about a business, both good and bad. These insights, which would be hard to come by in other channels, can help you better meet the needs of your target audience.
When consumers have a complaint these days, social media is often the first place they go. While no one wants to hear negative feedback about their business, it does allow business owners to offer a solution immediately. For example, if one of your customers was unhappy with a product that appeared to be defective, you can offer a refund and discount on their next purchase. Even better, other customers will see the expedient way you handled the complaint, which will bolster their loyalty.
Which platforms should your business post on? What type of messages will engage your followers? How should you respond to a negative comment or review? With more than two decades of online marketing experience, SonicSEO.com can answers these questions and provide solutions to help your business grow.