The Ability to Track Consumer Opinions
There’s a lot you can learn from your competitors’ social medial pages. You can see which industry and local keywords they’re using in content, and which ones are the most successful. You can also see what customers are saying about a business, both good and bad. These insights, which would be hard to come by in other channels, can help you better meet the needs of your target audience.
Enhanced Customer Service
When consumers have a complaint these days, social media is often the first place they go. While no one wants to hear negative feedback about their business, it does allow business owners to offer a solution immediately. For example, if one of your customers was unhappy with a product that appeared to be defective, you can offer a refund and discount on their next purchase. Even better, other customers will see the expedient way you handled the complaint, which will bolster their loyalty.