Web users today are accustomed to a seamless browsing experience. When a site is slow to load or exhibits other performance issues, users are likely to click away. Consider that a page that takes two seconds to load has a bounce rate (meaning the user leaves the site after only viewing one page) of 9%. When the time is increased to five seconds, the bounce rate jumps to 38%.
Search engines hold user-friendliness in high regard because it creates a better experience. In most cases, cloud-hosted sites load faster than sites hosted on a single server. This increased speed prevents users from clicking away and potentially lowering your site ranking.
Choosing the right keywords ensures your target audience can easily find you. This entails extensive keyword research to determine the most valuable keywords for your business. It can be hard to rank for keywords that have too much competition, so it’s beneficial for businesses to narrow down their selection to the terms and phrases that best suit their customer base.
Additionally, including keywords in different page elements can also increase your site’s search rank. Title tags are crucial in this regard. Unique title tags should be present on every page and should include relevant keywords pointing to the page’s content.