How do consumers find your business online? In most cases, web users type in specific keywords when in search of goods and services. Linking your brand to the right key words is crucial if you want to be easily found by your target audience.
Our team at SonicSEO.com understands that proper key word selection can be challenging, which is why we use proven methods when helping our clients. We’ve supported businesses in Albuquerque and all over the country with quality web design, SEO, and online marketing, we are equipped to help with keyword selection.
How Can I Choose the Best Key Words for My Brand?
You must first identify your target audience, who are the people most likely to patronize your business, to select the most effective key words. You can also look at the keywords your competitors are using and compare it to your own list. Here are a few more key word selection tips:
- Don’t Discount Voice Search – Voice search can be conducted on a mobile device or via a smart home assistant. The key word terms and phrases used in these searches are quite different when compared to traditional searches. These long-tail key words, as they’re often called, must be a part of your selection strategy or you risk losing touch with an ever-increasing segment of web users.
- Tap Into Each Phase of the Customer Journey – A customer’s buying journey has many different stages, from the awareness of a need to the decision to buy a product or service. Key words vary from stage to stage, depending on whether a person is just searching for information or ready to make a purchase. For the best results, your site should be ranking for keywords in each stage.
- Track Key Word Trends – Along with words and phrases associated directly with your brand and business, you can also capitalize on trending key words. Trending key words provide businesses with a quick boost of web traffic, which may include consumers you’ve never targeted before. Google Trends analyzes how popular different search terms are, and let you drill down into different regions and time periods. You can also use keyword discovery tools, which allow you to pair search terms between different sites.
- Monitor Website Analytics – Even if you have a list of effective key words, you may find their performance waning after so long. With monitoring, you can see key word performance in real time, which allows you to alter your strategy as needed.