Our team at SonicSEO.com understands that proper key word selection can be challenging, which is why we use proven methods when helping our clients. We’ve supported businesses in Albuquerque and all over the country with quality web designSEO, and online marketing, and we are also equipped to help with keyword selection.

The Changing Landscape of Keyword Selection

It’s true that keywords have played an important part in online marketing for some time, but recent changes have altered the way marketers promote brands. For instance, voice search is very popular these days thanks to mobile devices and smart home assistants. Voice searches tend to use longer keyword phrases or even questions, as opposed to traditional keywords made up of one or two terms.

As search engine technology becomes more advanced, practices like “keyword stuffing,” or using as many keywords as possible in content, will get your site penalized. And because there are so many businesses established online, certain keywords are highly competitive. That means businesses must use a diverse selection to improve their ranking.

How to Choose the Best Keywords for Your Brand

The first step is to identify your target audience, which are the people most likely to patronize your business. You must then consider which keywords are most relevant to these customers and your business. Choosing the right keywords also entails:

  • Awareness of the Customer Journey – A consumer goes through many stages when purchasing products, from becoming aware of their need to comparing different items. Keywords must be selected for each stage of this journey.
  • Understanding Different Search Options – In addition to text searches, consider how a person might use voice searches to look for goods or services in their community. Make sure keywords encompass different search options.
  • Monitoring Website Analytics – Even great keywords decrease in popularity over time, which is where monitoring comes in. By monitoring performance, you can make effective changes to your marketing strategy.
  • Tracking Keyword Trends – Keyword trends also change. Keeping an eye on emerging trends ensures you can incorporate new, relevant keywords to further enhance search ranking.

Keywords vs. Search Phrases

While the two terms are often used interchangeably, there are quite a few differences between keywords and search phrases. Keywords are the exact words or terms typed into a search engine. For example, “plumbing repair” is a common keyword used when a person is dealing with clogged pipes.

On the other hand, a search phrase is the entire query typed into a search engine. Search phrases can appear in the form of a question, such as “where can I find plumbing repair in (city)?” They can also include a set of words, such as “plumbing clogged drains repairs near me.”

How to Get Started  

We’d love to discuss your keyword strategy to ensure you’re tapping into all segments of your target audience. Please call 888-437-3737 today to arrange a consultation with our skilled and knowledgeable team.

The first step is to sit down with our SEO team to discuss your business’s marketing goals. Call 888-437-3737 today or contact us to learn more.

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