Our team at SonicSEO.com understands that proper key word selection can be challenging, which is why we use proven methods when helping our clients. We’ve supported businesses in Albuquerque and all over the country with quality web design, SEO, and online marketing, and we are also equipped to help with keyword selection.
The Changing Landscape of Keyword Selection
It’s true that keywords have played an important part in online marketing for some time, but recent changes have altered the way marketers promote brands. For instance, voice search is very popular these days thanks to mobile devices and smart home assistants. Voice searches tend to use longer keyword phrases or even questions, as opposed to traditional keywords made up of one or two terms.
As search engine technology becomes more advanced, practices like “keyword stuffing,” or using as many keywords as possible in content, will get your site penalized. And because there are so many businesses established online, certain keywords are highly competitive. That means businesses must use a diverse selection to improve their ranking.
How to Choose the Best Keywords for Your Brand
The first step is to identify your target audience, which are the people most likely to patronize your business. You must then consider which keywords are most relevant to these customers and your business. Choosing the right keywords also entails:
- Awareness of the Customer Journey – A consumer goes through many stages when purchasing products, from becoming aware of their need to comparing different items. Keywords must be selected for each stage of this journey.
- Understanding Different Search Options – In addition to text searches, consider how a person might use voice searches to look for goods or services in their community. Make sure keywords encompass different search options.
- Monitoring Website Analytics – Even great keywords decrease in popularity over time, which is where monitoring comes in. By monitoring performance, you can make effective changes to your marketing strategy.
- Tracking Keyword Trends – Keyword trends also change. Keeping an eye on emerging trends ensures you can incorporate new, relevant keywords to further enhance search ranking.