It’s an uncertain time for many people, but business owners these days are especially concerned about the impact of COVID-19. Fortunately, many businesses with websites can move their operations online, which ensures both owners and staff can preserve their livelihoods throughout this crisis.
In this case, online marketing is more important than ever. The better your website ranks in search results, the more sales opportunities you’ll have. Here are a few tried and true ways to boost search ranking and site visibility.
Practice Good SEO
Search engine optimization (SEO) helps improve your websites rank in search results. Numerous components of a website can be optimized, including titles, meta descriptions, image tags, and text. The quality and uniqueness of content also plays a role in your search rank. When you post well-written content that is unique from page to page, search engine algorithms will rank your site higher than sites that do not. The higher your website ranks, the more people will see it.
Use Social Media Effectively
While your website provides your business a virtual store front, social media helps raise awareness of your products and brand. The first step is to determine which platforms are being used most by your target audience and set up business accounts on them. Next, plan out your posting strategy; consider which days and times your target audience is using social media and focus your posting during those periods. You also want to ensure that your posts engage, inform, and entertain your followers.
Get on Google Maps
Much of your business comes from local customers, and Google Maps is an effective way for consumers to discover businesses located nearby. Google Maps is even helpful if your physical store is closed, as it serves as a directory containing essential business info. You can get found on Google Maps by creating a Google My Business profile. These profiles include essential info about your business, including its location, hours of operation, phone number, etc.
Choose the Right Keywords
Web users type in certain keywords and phrases when searching for things on the internet. When your site includes keywords pertinent to your audience and business, the more visible it will be to the right customers. To choose the right keywords, look at competitor sites and the types of keywords they use. You should also include local geographical terms in search phrases.
Getting the right assistance for your website ensures it’s easily found by new and existing customers. SonicSEO.com has more than two decades of web design and SEO experience, which we use to help our clients get found on the internet. Please contact us today for more information on services and support.