It's said that one happy customer will tell two to three people about their positive experience with a company. It's also said that one unhappy customer will tell anywhere from eight to ten people about their negative experience. That might have been true before the internet age, but much has changed since then.
The internet makes it easy to share these opinions and experiences, both positive and negative, with an unlimited amount of people. Anyone can go on a website like Yelp or Google Places and post a review. And anyone can go to social media websites like Facebook and have a review displayed for all their friends to see. The internet has given everyone with access to a computer the ability to sway other people's opinions at a much higher rate than ever.
Why is Online Reputation Management Important?
If your business isn’t managing your reputation online, you could be losing clients. Online reputation is so important because your potential customers are doing research online and asking members of their online communities about your services. They’re also giving reviews about your business. Without online reputation management, you aren’t able to influence what people are saying about you.