It’s said that one happy customer will tell two to three people about their positive experience with a company. It’s also said that one unhappy customer will tell anywhere from eight to ten people about their negative experience. That might have been true before the internet age, but much has changed since then.
The internet makes it easy to share these opinions and experiences, both positive and negative, with an unlimited amount of people. Anyone can go on a website like Yelp or Google Places and post a review. And anyone can go to social media websites like Facebook and have a review displayed for all their friends to see. The internet has given everyone with access to a computer the ability to sway other people’s opinions at a much higher rate than ever.
Why is Online Reputation Management Important?
If your business isn’t managing your reputation online, you could be losing clients. Online reputation is so important because your potential customers are doing research online and asking members of their online communities about your services. They’re also giving reviews about your business. Without online reputation management, you aren’t able to influence what people are saying about you.
Online Reputation Management and Social Media
The importance of your online reputation on social media cannot be understated. Through social media websites like Facebook or Twitter, people share their opinions with their friends, families and anyone who visits your business’ page. With a few clicks, these opinions can spread faster than wildfire. Online reputation management on social media websites shapes the way your business is talked about.
Influencing Online Reputation in a Positive Way
SonicSEO.com is an online reputation management & social media management company that can help you manage what people are saying about your business on the internet and on social media platforms to help influence public opinion about your company. Contact us today for a free consultation!