How Does Site Performance Impact Cloud SEO?
Page load speeds are an important factor in user experience, so much so that search engines use them when determining page rank. When a site is slow to load there is a higher rate of page abandonment, which means that the user leaves the site before completing a desired action. Sites that are hosted on the cloud often load faster since resources are more evenly allocated.
Surprisingly, the location of your servers also impacts SEO. When a local search is performed, search engines often determine relevancy by looking at the location of the servers that contain websites. In this case, a server that is closer to the location included in the search term (such as “Albuquerque dentists”) will usually be ranked higher than those located farther away. Cloud hosting can improve ranking in local searches by dispersing data across multiple servers in different geographic locations.