Thanks to Google’s ever-changing algorithms, constantly evolving search engine technology and increased competition, it’s not unheard of for websites to lose their rankings every once in a while. Sometimes, the loss is just one or two ranks … Other times, it’s drastic and can set you back pages. Regardless of the extent of the loss, it’s important that you take action sooner rather than later to restore your rankings and ensure continued digital success.

At, we have a thorough understanding of how website design and search engine optimization work together to affect your rankings. If everything is done correctly, you should be able to obtain, retain and even improve your rankings. If it’s not, however, you risk losing your foothold in the search engines. When clients come to us after experiencing a loss in rankings, we perform a thorough site assessment to determine what went wrong and where. Once we pinpoint the issue, we will devise a strategy designed to restore your website to its former glory and to protect it against future fluctuations.

Why Websites Lose Their Rankings


You’ve done everything right … You hired a website developer to design and develop a sleek, responsive and fast website. You invested in keyword-rich content, and you post to social media and other off-site channels on a regular basis. Yet, you can’t seem to gain back any ground that you lost. What gives?


SEO is a tricky business, and the search engines are fickle. Best practices are always changing, and what worked yesterday won’t necessarily work tomorrow. For these reasons, it’s not always obvious what’s broken. When you entrust your site to us, we will perform a thorough audit that looks for the following:

  • Outdated keywords
  • Broken or lost links
  • Redirects
  • Tactics that go against Google’s latest algorithm updates
  • Geolocation discrepancies
  • Slow-loading pages
  • Increased competition
  • High bounce rates
  • Problems with internal navigation
  • Server or technical issues
  • Meta information (or lack of it)
  • Duplicate content
  • Missing pages
  • Content changes
  • And more….

There are dozens of reasons your site could have experienced a dip in traffic, and we look for them all, from the most common culprits to the less obvious ones. Once we identify the reasons for your lost rankings, we will work with you to devise a strategy that will get your site back on track.

Need help restoring your site’s rank? Call 888-437-3737 to learn about our SEO rehabilitation services!

Getting Your Site Back On Track

The key to restoring website rankings lies in our findings from the website audit. Whether that means rewriting duplicate content, updating your website for new and fresh keywords, redesigning your website to meet today’s best practices or anything in between, we have the talent, know-how and resources to help you restore your website’s rankings.

Moreover, because we believe in establishing ongoing relationships with our clients, we continually monitor clients’ sites for performance. When Google updates its algorithms, or when best practices change, we suggest strategies to account for those changes and avoid penalties. When we notice website traffic starting to taper off, we pinpoint the reason for it and advise clients on what they can do to enjoy continued success

Contact Our Rankings Restoration Team Today

The sooner you fix the issues negatively affecting your site performance, the sooner you can get your site back on track while incurring as little loss as possible. If you notice a dip in rankings, contact our SEO professionals to discuss ways we can revive your site and ensure its continued success in the SERPS. Call us today to schedule your free website analysis.

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