How to Convert Your Marketing Strategy
Social media can serve as the bridge between your two marketing strategies. Try posting signage at registers in your physical store informing shoppers of your social media platforms (such as Facebook, Instagram, and Twitter). When making posts on these platforms, make use of hashtags that are relevant to your target audience and indicative of your business.
Also, make sure your branding efforts remain consistent between physical and digital marketing. Consistent branding ensures consumers can easily recognize your business, whether they come across your website online or see an ad for your store in a local newspaper.