As posts from your business page are shared, more people will have the opportunity to check out your website. This increases traffic and provides sales opportunities that you might not be privy to otherwise. It can also help you tap into other audiences that you might not have targeted yet. The more people who are aware of your business, the more financial opportunities you’ll have.
Social media also allows you to provide improved customer service to your customers. When an issue arises, you’ll be made aware of it as soon as it’s posted. From there, you can reach out to the customer and take steps to rectify the issue. And because these interactions are happening online, other followers will be able to see that your business takes customer service seriously. In this case, social media can increase a business’s trustworthiness, as well as the confidence customers have in your brand.