Optimizing Your Website for Voice Search
With each algorithm update and release, Google has been refining the search process so that it can deliver more refined, personalized and accurate results with each change. Though voice search is not the result of Google’s many rules and updates, it does seem to be a natural progression of search in that it provides users with a more natural and intuitive search experience. Now, not only can users conduct searches in an almost conversational manner, but they expect to be able to do so. This means that you need to revise your digital strategy to conform less to Google’s arbitrary conventions and more to user expectations.
As a leader in the search industry, SonicSEO.com has stayed on top of trends in search marketing so that we can predict changes and adapt our processes to deliver the most effective strategies to our clients. Though high-quality, optimized content has always been an integral component of our strategies, we are more focused than ever on developing content that reads like naturally spoken language. What does that look like? It comes down to these factors:
- Use of natural-sounding language
- Focus on long-tail keywords
- Turning search queries into naturally-phrased questions
- Providing concise answers to users’ FAQs
- Focus on user intent
- Ensure your website is optimized for mobile, and that it loads quickly
When you work with our team, your SEO strategy will consist of the type of compelling content that inspires conversations and, therefore, drives conversions.