What Are Local Searches?
The goal of SEO is to improve your website’s ranking within search results to boost website traffic and increase visibility. Local search optimization has a similar goal, with a focus on boosting your presence within local searches. They include key geographic information that links them to a specific place or region. For example, a person may search for “dental services Albuquerque”.
A whopping 95% of people with smartphones have used the device to perform a local search. Additionally, 70% of these people call a business directly from their smartphone after performing a local search.