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Most businesses receive the majority of their customers from the immediate area surrounding their business. Additionally, four out of five consumers perform local searches when seeking information.

Prioritizing local search within your marketing strategy will draw in new customers and boosts sales. SonicSEO.com combines many effective SEO strategies, including optimizing for local searches, to ensure our clients have the best chance of success.

What Are Local Searches?

The goal of SEO is to improve your website’s ranking within search results to boost website traffic and increase visibility. Local search optimization has a similar goal, with a focus on boosting your presence within local searches. They include key geographic information that links them to a specific place or region. For example, a person may search for “dental services Albuquerque”.

A whopping 95% of people with smartphones have used the device to perform a local search. Additionally, 70% of these people call a business directly from their smartphone after performing a local search.

How Can a Business Improve Its Local Ranking?

Now that you understand why it’s crucial to have a high local search rank, the next step is to improve your website’s positioning. Here are a few ways that can be achieved:

  • Create a Google My Business Account – Google My Business accounts feature basic info about your business and ensure you show up on Google Maps. The more optimized your listing is, the more places you’ll appear.
  • Produce Quality Content – Great content serves two purposes. First, it ensures your readers are informed and entertained by your site. Second, it fulfills a vital local search ranking factor that rewards site’s that provide the best experience possible.
  • Don’t Neglect Voice Searches – Many people use voice commands to input their search queries. Optimizing for voice search is a bit different than optimizing for text searches, since voice searches often utilize longer keyword phrases and questions. In general, these searches entail a more natural, conversational tone.
  • Optimize for Mobile Viewing – The best websites look amazing on every device. Mobile optimization ensures mobile users are privy to the same quality, no matter how they’re interacting with your site.
  • Consider Local Keywords – Keyword research helps marketers understand which terms are used most in certain locales. Incorporating these keywords into your content will help you improve your ranking within local searches.
  • Ensure Great Functionality – Page speed is another important ranking metric to consider. A streamlined site with pages that load quickly will provide a far more satisfying experience than one with delays and glitches.
  • Ask for Review – Positive reviews of your business can influence local customers to seek out your goods and services. Encourage followers of your business on social media to leave reviews and link these reviews to as many channels as possible.

Improve Your Local Ranking With Our Help

Not only can SonicSEO.com help your business improve its local rank, we can also design an effective social media marketing campaign and help develop your brand identity so it resonates with your target audience.

Feel free to contact us today to get started on an online marketing strategy suited to your business. We look forward to speaking with you!

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