Most business receive the majority of their customers from the immediate area surrounding their business. This fact must influence online marketing efforts, especially when you consider four out of five consumers perform local searches when seeking information. Not making local search a part of your marketing strategy can be detrimental to the success of your business. combines many effective SEO strategies, including optimizing for local searches, to ensure our clients have the best chance of success.

What Are Local Searches?

The goal of SEO is to improve your website’s ranking within search results, thereby boosting web traffic and increasing visibility. Local search optimization has a similar goal, with a focus on boosting your presence within local searches.

A local search is one that includes key geographic information that links them to a specific place or region. For example, a person may search for “dental services Albuquerque”. This would be a local search since a city is included among the search terms.

Local searches are becoming increasingly important as more people use their mobile devices to perform searches. A whopping 95% of people with smartphones have used the device to perform a local search. Additionally, 70% of these people call a business directly from their smartphone after performing a local search.

How Can a Business Improve Its Local Ranking?

Now that you understand how crucial it is to have a high local search rank, the next step is to improve your website’s positioning in these searches. Here are a few ways that can be achieved:

  • Create a Google My Business Account – Without a Google My Business account, which features basic info about your business, you won’t show up on Google Maps. Google Maps searches are a major component of local SEO, and the more optimized your listing is, the more places you’ll appear.
  • Don’t Neglect Voice Searches – When performing mobile searches, many people use voice commands to input their queries. Optimizing for voice search is a bit different than optimizing for text searches, since voice searches often utilize longer keyword phrases and questions. In general, these searches entail a more natural, conversational tone.
  • Consider Local Keywords – Keyword research helps marketers understand which keywords are being used most in which locales. Incorporating these keywords into your content will help you improve you ranking within local searches.
  • Ask for Review – Along with personal references, positive reviews of your business can influence local customers to seek out your goods and services. Encourage followers of your business on social media to leave reviews and link these reviews to as many channels as possible. If you encounter a bad review, take the right steps to address the issue professionally.

Improve Your Local Ranking With Our Help

Not only can help your business improve its local rank, we can also design an effective social media marketing campaign and help develop your brand identity so it resonates with your target audience.

Feel free to contact us today to get started on an online marketing strategy suited to your business. We look forward to speaking with you!

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