Our SEO Approach
Search engine optimization (SEO) is a group of tools used to boost the presence of your business online. We take it one step further by tailoring SEO tools to your specific business. For example, we’ll perform diligent research to determine your target audience. That allows us to select the best possible keywords for your business, which will then improve the ranking of your site during searches and help potential customers find you.
Much of SEO is about making sure search engines are happy and their criteria is met. However, once a person arrives at your site, they must be presented with informative content that also compels and entertains. Our team of content writers understand SEO best practices, but they also know how important quality is to the reader experience. While the technical aspects of SEO improve your visitor count, the quality of the content keeps people reading.
Why Monitoring Matters
Our web design team uses proven practices when designing a site with SEO in mind. However, we’ll also keep track of analytics relating to your small business website. By analyzing the right data, we’ll be able to determine if our SEO efforts are performing as expected.
Search engines change their rules all the time, and marketers are left scrambling to keep up if they’re not well informed. By tracking performance, we’ll be able to tell you what works and what doesn’t. And when we notice a dip in performance statistics, we’ll quickly implement a new strategy to get you back on top again.