How can new customers find your business? In most cases, a customer’s journey begins online, whether a person is simply in search of information or interested in purchasing a product. To put it more precisely, the customer journey usually begins with a search engine, which has made them an invaluable tool for online marketers.

Search engines are how consumers will find your business, whether they land on your website or a social media page. understands how search engines work, including how they rank websites within search results. We apply these principles to our web design and SEO services, so our clients in Albuquerque and beyond have the pest possible chance of reaching as many customers as possible.

The Evolution of Small Business Marketing

While marketing as a concept is hardly new, it has taken a turn towards online efforts in recent years. Long gone are the days of the yellow pages, which used to be delivered directly to the homes of consumers. The first yellow pages were published in 1966 and contained the names, addresses, and phone numbers of local businesses.

While it was convenient to have a directory of all the local businesses in your area, the yellow pages did a leave a little to be desired. For example, there was no other information on a business other than the basics. Searching for businesses in the yellow pages was also a lot less efficient than performing an online search.

Enter the Search Engines

In a sense, search engines are today’s yellow pages, expect they offer a whole lot more than just the basics. Performing an online search for local businesses provides a wide range of information, including hours of operation, reviews, types of products offered, menus, and so much more.

Businesses can also easily update their information as the need arises, which was not possible in the days of yellow pages. Consumers would be stuck with outdated information until a new version of the yellow pages was created and dispersed. There’s no telling how many customers would be lost if a business’s phone number or address was incorrect or outdated.

How We Can Help uses proven techniques when designing websites, which ensures they are ranked appropriately by search engines. The higher your rank, the more visitors your site has, which means ample sales opportunities.

Contact us today for more information on SEO or any of the other services we offer. You can also call 888-437-3737 to schedule an appointment in Albuquerque so we can discuss your marketing goals.

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