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Why Is Responsive Web Design Google’s Recommended Platform?

Google uses numerous ranking factors when deciding where individual websites should be placed within user searches. While Google does not explicitly state which ranking factors are most relevant, they do emphasize the importance of responsive web design for mobile users. Keep in mind that

How Can You Stay Ahead of Google’s Search Updates?

Google is constantly changing their search engine algorithm, which has a direct impact on your business’s online marketing. For instance, even a seemingly minor tweak can affect your search rank and leave your site on the dreaded second page of results.

Google Unveils Multimodal Search: What Is It and How Will It Work?

Google is already known for having a highly advanced search algorithm, one that many online marketers take great pains to try and understand. The Multitask Unified Model (MUM) takes the search algorithm one step further for a truly comprehensive and immersive search experience.

How Do Google & Yelp Handle Fake Reviews?

Online reviews are essential to your business. A good review grows trust in your brand, as it shows your business offers quality goods or services. It also spreads positive word of mouth about what you have to offer, which is very compelling to consumers.

Why Content Is the Backbone of Any Successful SEO Campaign

You can have content without SEO, but you cannot have SEO without content. A solid content marketing strategy is the backbone of any optimization strategy, as without content, you have nothing to attach your SEO efforts to. That being said, if you want to

Digital Marketing Vs. Social Media Marketing: What’s the Difference?

When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not