Why Is Responsive Web Design Google’s Recommended Platform?

Google uses numerous ranking factors when deciding where individual websites should be placed within user searches. While Google does not explicitly state which ranking factors are most relevant, they do emphasize the importance of responsive web design for mobile users. Keep in mind that so many people these days browse the internet using a mobile device, particularly when it comes to commerce.

What Is Responsive Web Design?

Responsive web design means that your site offers a quality experience regardless of what kind of device it’s viewed on. Users on desktop computers, smartphones, and tablets should all experience the same ease of navigation, simplified layout, and visual appeal when interacting with your site. This entails using certain site elements and practices to ensure the website looks and functions the same across all devices.

Why Is It So Important?

In addition to meeting Google’s ranking criteria, developing a responsive website can also help you improve conversion rates. Consider that 58% of the purchases made online involved a mobile device when it came time to close the sale. Also consider that people spend many hours each day on their mobile devices, which offers ample opportunities for users to interact with your website.

User experience is another important factor to consider. People these days are accustomed to a seamless web browsing experience. When a page takes too long to load or there are challenges with navigation, a user is likely to leave the page and never return. When it comes to your business, that could mean that you lose a customer to the competition.

What Can You Do to Improve Website Responsiveness?

Here at SonicSEO.com, we know the importance of creating a mobile-friendly website for our clients. We want your customers to have the best experience possible when viewing your site, which is why our web design team insists on dynamic designs that look just as amazing as they function.

We’re always happy to discuss our services and techniques with our clients. Feel free to contact us today to discuss your website and its responsiveness.