How Does Google Rank Search Results?

Google’s illusive process for determining the rank of search results has remained a relative mystery for some time. Google is notoriously tight-lipped about their ranking factors, and often encourage web designers to create highly functional sites that provide relevant, quality content to improve their  

What Is Google’s Multitask Unified Model?

When it comes to search engines, Google remains a leading voice in developing technology. Their Multitask Unified Model (MUM) technology is just the latest advance underway, one that is met with much enthusiasm. (more…)

What’s Next for Search Engines?

You’d be hard pressed to find a person that hasn’t used a search engine at some point in their life. In fact, it’s estimated that Google fields 3.8 million searches per minute all over the world.

Tips on Improving Google Local Rankings

Most businesses rely on local customers for their success. When these customers search for goods or services in their area, your business must appear in relevant searches. If it does not, you’re missing out on huge revenue opportunities.

Is Apple Creating Its Own Search Engine?

If you own any Apple devices, you’re probably familiar with Safari, the default web browser found on iPhones and iPads. While Safari is supported by Apple, it actually uses Google to conduct searches. In fact, Google reportedly pays billions of dollars to the tech  

The COVID-19 Pandemic’s Impact on Google Search Trends