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Will AMP Be a Ranking Factor?

A large percentage of all search happens on mobile devices, but actually a pretty marginal portion of that activity actually happens on mobile browsers. With mobile apps offering a faster, more streamlined user experience that minimizes the intrusion of ads, people just don’t see  

Web Marketing by Color—What Color Will Increase Your Sales?

Do a quick Google search of “color marketing” (or similar terms), and you’ll be flooded with results—scholarly and not-so-scholarly—about the psychology of color choice in branding and marketing campaigns. Many pieces make it sound simple—you pick one color to create specific emotional response from  

It Pays to Be Proactive

“A penny saved is a penny earned,” and proactive SEO is one way to earn your pennies! Proactive SEO allows you to direct your online marketing efforts on (more…)

What Is Twitter Marketing?

As with other social media platforms such as Facebook, Twitter can be a powerful marketing tool for businesses. But how exactly does one go about marketing on Twitter? And what does it really mean to engage in Twitter marketing?

What Is Facebook Marketing?

We’ve all read about how Facebook can be a great marketing tool for business. But what exactly is Facebook marketing, and how do you go about doing it? (more…)

What Makes Search Engine Marketing different than Traditional Marketing?

Getting the most bang for your advertising buck is essential to any business. While traditional forms of marketing, like television, radio, newspapers and magazines, promise businesses that their ad will be seen by a certain volume of people, these traditional mediums generally cannot promise  

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