For your business to be truly successful, you must market it effectively. This entails a multi-faceted approach to reach as many potential customers as possible. While many businesses rely on online marketing, physical marketing can also be beneficial when used in the correct way.
Posts Categorized: Internet Marketing
For SEO to be most effective, marketers must constantly innovate their practices. Search engine technology evolves at a rapid pace, which means your online marketing strategy must evolve right alongside it for the best results.
The physical location of your small business has a direct impact on your success. If you’re located in a bustling urban center home to tons of foot traffic, chances are you’ll have a lot more patrons stopping by your establishment than if you were located in some isolated neighborhood with little to no commerce.
Search engine optimization (SEO) increases the amount of organic traffic your website receives. The more visitors to your site, the better the chance that you’ll convert some or most of these visitors into paying customers. Additionally, SEO is not a one-time activity. Revisiting SEO strategies over time helps improve performance.
Back in 1890, Congress passed the Sherman Antitrust Act, which prohibits agreements that limit trade and abuse of monopoly power. Fast forward 200+ years, and one of the world’s largest and most beloved almost-monopolies is coming under fire for abusing its position of power.
As consumers grow ever savvier, businesses must delve deeper into what truly motivates them. What triggers a person to make that leap from contemplating a product or service to finally making a purchase? And how can you position your business or brand to feature heavily throughout different phases of a customer’s buying cycle?
Two days before Independence Day, Google announced its own sort of independence—freedom from supporting unsupported and/or unpublished robots.txt rules. One such unsupported robots.txt rule is “noindex.” Some SEOs may be scrambling to execute the same command through different (Google-supported) channels. Some SEOs are unaffected because they never implemented “noindex.” Most everyone else is just left… Read more »
Search engine optimization is a marathon, not a sprint. The goal is to achieve stable high rankings. But, search rankings are highly volatile by nature. Reasons your rankings may fluctuate include: Algorithm tests and updates Search engines refine their algorithms every day and occasionally launch major updates. When search engines test algorithm changes and/or unroll… Read more »
At SonicSEO.com, we often encourage clients (if they haven’t already) to join conversations relevant to their brand/product/service by engaging with their target market on social media. There’s a reason we say it this way—because what’s happening on social media is really a conversation, and like a live conversation, social media engagement requires both “talking” (i.e…. Read more »
There are products and services you need and then there are products and services you “need.” If your marketing doesn’t recognize the difference, then you are not going to reach your sales potential. When you are offering a luxury item or service, stating the benefits (over features) isn’t enough—there are other products at lower price… Read more »