Posts Categorized: Internet Marketing

Reopening and Reviving Your Business After COVID-19

We are not going to sugarcoat it … Now that companies have gotten the green light to open their businesses after months’ long shutdowns, it is a rat race out there. Both service- and product-based businesses are trying to make up for lost time by offering steep discounts, enticing offers and over-the-top customer service in… Read more »

Finding Opportunity in Crisis: Marketing Solutions for Businesses Affected by COVID-19

In the wake of the COVID-19 outbreak, businesses all over the globe are faced with massive uncertainty. Unprecedented unemployment has changed the way consumers are spending almost overnight. Certain sectors, such as the travel and hospitality industries, have all but shuttered. Closure of physical locations for non-essential businesses will remain in place indefinitely. These challenges… Read more »

When Is the Best Time to Start SEO?

Search engine optimization (SEO) increases the amount of organic traffic your website receives. The more visitors to your site, the better the chance that you’ll convert some or most of these visitors into paying customers. Additionally, SEO is not a one-time activity. Revisiting SEO strategies over time helps improve performance.

Search Intent: What It Means & How to Use It to Your Advantage

As consumers grow ever savvier, businesses must delve deeper into what truly motivates them. What triggers a person to make that leap from contemplating a product or service to finally making a purchase? And how can you position your business or brand to feature heavily throughout different phases of a customer’s buying cycle?

Google’s Not Supporting noindex in robots.txt – What Does that Even Mean?

Two days before Independence Day, Google announced its own sort of independence—freedom from supporting unsupported and/or unpublished robots.txt rules. One such unsupported robots.txt rule is “noindex.” Some SEOs may be scrambling to execute the same command through different (Google-supported) channels. Some SEOs are unaffected because they never implemented “noindex.” Most everyone else is just left… Read more »