We are not going to sugarcoat it … Now that companies have gotten the green light to open their businesses after months’ long shutdowns, it is a rat race out there. Both service- and product-based businesses are trying to make up for lost time by offering steep discounts, enticing offers and over-the-top customer service in… Read more »
Posts Categorized: Internet Marketing
Along with virtually every other business, internet marketing agencies have also undergone significant changes during the COVID-19 pandemic. These changes have impacted agencies at every level, from the marketing techniques they provide to clients to how business meetings and consultations are conducted.
In the wake of the COVID-19 outbreak, businesses all over the globe are faced with massive uncertainty. Unprecedented unemployment has changed the way consumers are spending almost overnight. Certain sectors, such as the travel and hospitality industries, have all but shuttered. Closure of physical locations for non-essential businesses will remain in place indefinitely. These challenges… Read more »
For your business to be truly successful, you must market it effectively. This entails a multi-faceted approach to reach as many potential customers as possible. While many businesses rely on online marketing, physical marketing can also be beneficial when used in the correct way.
For SEO to be most effective, marketers must constantly innovate their practices. Search engine technology evolves at a rapid pace, which means your online marketing strategy must evolve right alongside it for the best results.
The physical location of your small business has a direct impact on your success. If you’re located in a bustling urban center home to tons of foot traffic, chances are you’ll have a lot more patrons stopping by your establishment than if you were located in some isolated neighborhood with little to no commerce.
Search engine optimization (SEO) increases the amount of organic traffic your website receives. The more visitors to your site, the better the chance that you’ll convert some or most of these visitors into paying customers. Additionally, SEO is not a one-time activity. Revisiting SEO strategies over time helps improve performance.
Back in 1890, Congress passed the Sherman Antitrust Act, which prohibits agreements that limit trade and abuse of monopoly power. Fast forward 200+ years, and one of the world’s largest and most beloved almost-monopolies is coming under fire for abusing its position of power.
As consumers grow ever savvier, businesses must delve deeper into what truly motivates them. What triggers a person to make that leap from contemplating a product or service to finally making a purchase? And how can you position your business or brand to feature heavily throughout different phases of a customer’s buying cycle?
Two days before Independence Day, Google announced its own sort of independence—freedom from supporting unsupported and/or unpublished robots.txt rules. One such unsupported robots.txt rule is “noindex.” Some SEOs may be scrambling to execute the same command through different (Google-supported) channels. Some SEOs are unaffected because they never implemented “noindex.” Most everyone else is just left… Read more »