If you own any Apple devices, you’re probably familiar with Safari, the default web browser found on iPhones and iPads. While Safari is supported by Apple, it actually uses Google to conduct searches. In fact, Google reportedly pays billions of dollars to the tech
For a digital marketing strategy to be effective, it must account for many different factors. Along with mobile and web searches, voice searches using virtual assistants like Siri and Alexa also offer prime opportunities to marketers trying to reach as many people as possible.
If you’re not convinced video marketing should be an essential part of your strategy, just look at the numbers. When polled, 88% of digital marketers stated they’re extremely pleased with the return on investment of their video marketing endeavors. The medium is great for
Whether your business is just starting out, or you are thinking about re-branding an existing company, establishing an effective identity is important. Consumers want to feel connected with businesses on a more personal level, and a well-developed brand is the best way to establish
The proliferation of mobile devices has led to a boom in app development. Most businesses have a need for a mobile application, which can greatly enhance the customer experience. Apps are also an essential marketing tool, as they allow you to have constant contact
Email marketing has been an effective method of keeping in touch with customers for some time. Email marketing allows you to send out updates on your business, as well as provide information on any new services or products you’re offering. In recent months, email