How Ecommerce Sites Can Improve Their Search Rank


When it comes to your ecommerce website, search rank is a crucial factor in your success. The higher you rank within search results pages, the more visible your business will be to consumers. To boost your search rank, your site must offer a good experience to users, while also satisfying other criteria. Here are a few tactics to employ if you’re not satisfied with your current search rank.

Use the Right Keywords

Keywords are how customers can locate your products online. Accordingly, you must use relevant keywords to ensure your ecommerce brand is easily discoverable. Keyword research is crucial in this regard, as it can help you determine which keywords are relevant to your business.

You must also use a good mix of competitive and niche keywords. Competitive keywords have a high search volume, but it takes time for businesses to rank using them. Niche keywords have a lower search volume but offer faster results.

Clean Up Duplicate Content

Search engines may penalize ecommerce sites that use too much duplicate content. Duplicate content can create a poor experience for the user, but it can also cause your search rank to diminish if a search engine detects too much duplication on your site.

In this case, make sure that you’re posting content that is original and unique. Avoid regurgitating product descriptions, blogs, and other content on your website, even if it’s more convenient for you to do so. And if you notice areas of duplicate content, update them ASAP.

Make Sure Your Images Look Good

Ecommerce sites must present an accurate view of products online, which is often accomplished with images. Clean, clear, and attractive images are crucial when it comes to attracting customers and making sales. The better looking an image is, the more it will pique the interest of the online shopper. Good image quality also affects search rank, as it ensures a quality user experience (something that virtually all search engines are concerned with).

Conversely, poor image quality can really hamper your business. Along with preventing users from clearly seeing what you have to offer, it can also give your brand a bad reputation. Much like presentation counts in physical retail spaces, it’s also hugely important online.

We Can Help Your Ecommerce Site Rank High Online

Since 1998, has helped businesses all over North America achieve great things online. We can help design an impactful ecommerce site that pleases both consumers and search engines. In the event your current website has experienced a drop in its search rank, we also provide ranking repair service to get it back on top again.

Schedule a consultation with our skilled SEO team today by calling (505) 821-2000. You can also contact us to learn more about our marketing services and how they can benefit you.