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Strategies to Grow & Scale Your Online Presence

The ever-evolving COVID-19 pandemic has made online presence more important than ever for businesses. Many people are choosing to stay home as much as possible, which means your website and social media will be their primary points of interaction. You can also use these  

Key Industry Survey Findings on the State of SEO in 2021

Businesses have faced many challenges since the start of the COVID-19 pandemic. These challenges have made digital marketing more important than ever thanks to social distancing regulations and quarantines.

How Do Google & Yelp Handle Fake Reviews?

Online reviews are essential to your business. A good review grows trust in your brand, as it shows your business offers quality goods or services. It also spreads positive word of mouth about what you have to offer, which is very compelling to consumers.  

Why Content Is the Backbone of Any Successful SEO Campaign

You can have content without SEO, but you cannot have SEO without content. A solid content marketing strategy is the backbone of any optimization strategy, as without content, you have nothing to attach your SEO efforts to. That being said, if you want to  

Digital Marketing Vs. Social Media Marketing: What’s the Difference?

When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not  

What Are Web Content Accessibility Guidelines?

The Americans with Disabilities Act (ADA) is intended to provide people with disabilities full access to society. The ADA now includes online entities as well, such as mobile applications and websites. However, it lacks actual directives to ensure inclusiveness, which leaves a lot of  

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