How Will Social Media Marketing Change In 2024?

Most businesses these days establish a presence on social media platforms like Facebook, Instagram, and X. Doing so ensures that brands can engage customers and remain relevant in their minds.

Because social media preferences are ever-changing, it’s important for businesses and online marketers to stay up to date with the latest trends and developments. Here are a few things you can expect in 2024.

Focus on Non-Promotional Content

When it comes to social media and marketing, users these days are pretty savvy about what shows up in their feeds. For instance, people are not very impressed with straightforward marketing approaches that offer a hard sell, even when they’re interested in the goods and services a business offers.

Accordingly, social media marketers must create content that offers greater value. Posts should intrigue, entertain, or even educate followers, while also lightly promoting the business and brand. This strategy is projected to become even more impactful in 2024.

Customer Service via Social Media

One of the great things about social media marketing is that it puts businesses in direct contact with their customers. That means that consumers can express their thoughts and opinions easily, including dissatisfaction with a business and what it has to offer.

While that seems like a negative, using social media to provide customer service can definitely work to your advantage. Because you can engage in a dialogue with your customers, you have a better chance of resolving their issues in a timely manner. This can entail providing refunds and replacements, or simply offering a sincere apology for a poor experience.

More Diverse Content Types

Text posts are commonplace in social media marketing, but 2024 is an excellent time to expand your horizons. Publishing text posts along side images, videos, and other forms of content ensures that your target audience is subject to a dynamic experience.

Consider this: over half of social media marketers claim that video content offers the most value. Additionally, users of social media are more likely to remember video content as compared to text posts. When you use diverse content types, your brand’s social media is bound to have a bigger impact.

Here at, we remain on the cutting edge of online marketing tools. And when it comes to social media marketing, we make certain that our clients are privy to the latest developments.  Feel free to contact us to learn more or call (505) 821-2000 to schedule a consultation with our team today.