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3 Social Media Marketing Ideas for This Holiday Season

The holidays are quickly approaching, and small businesses are busier than ever. Now is a great time to tailor your social media messages to this joyous time of year, which deepens engagement with customers while also showing them how much you care. Here are

What Is Responsive Design and Why Does My Site Need It?

User experience is a major consideration these days. With so many people browsing the internet when in search of products and services, and with so many different devices used to view the internet, websites must provide the best possible experience in all situations.

How Will Holiday Searches This Year Differ from Other Years and What Does It Mean for You?

According to a report conducted by Microsoft, holiday shoppers will begin hitting e-commerce sites earlier than normal this year. That means many people could begin looking for gifts during the early fall, which is much sooner than the standard start date of Black Friday,

Why Content Is the Backbone of Any Successful SEO Campaign

You can have content without SEO, but you cannot have SEO without content. A solid content marketing strategy is the backbone of any optimization strategy, as without content, you have nothing to attach your SEO efforts to. That being said, if you want to

Digital Marketing Vs. Social Media Marketing: What’s the Difference?

When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not

What Are Web Content Accessibility Guidelines?

The Americans with Disabilities Act (ADA) is intended to provide people with disabilities full access to society. The ADA now includes online entities as well, such as mobile applications and websites. However, it lacks actual directives to ensure inclusiveness, which leaves a lot of