Posts Categorized: Tips

What Are the Different Stages of the Customer Journey?

While it may appear to be a seamless process, there are many distinct steps a customer takes when purchasing goods or services. A business that understands these steps can develop a marketing plan to accommodate every phase of the customer journey, from the time a person first becomes aware of a specific need to the… Read more »

Tips on Getting the Most Out of Google Trends

There are many tools at your disposal that can help hone your online marketing strategy. Effectively using these tools provides useful data and information about your audience, their behaviors, and even the keywords they use when looking for goods or services. Google Trends is one tool that many marketers find extremely useful. This free tool… Read more »

5 Best Practices to Improve Your Online Shopping Cart Performance

If you’ve got an online shopping cart, then you’ve got a problem—cart abandonment. On average, 69.89% of users abandon full online shopping carts, leaving products and services somewhere in cyberspace, never purchased, never to be delivered…and those sales never added to your revenue stream. But you can increase conversion and reduce the rate of shopping… Read more »

How to Create a User Intent SEO Strategy

You may be wondering, “What does user intent have to do with SEO?” Simple. Search engines are in the business of delivering quality, relevant results. The relevancy of search results is largely driven by the intent behind the search—i.e., the type of information searchers are hunting for. In order to perform well in the organic… Read more »

3 Experts’ Key Insights about Ranking Factors

Search engine optimization (SEO) and search engine marketing (SEM) really work. Countless studies demonstrate its value for companies of all sizes, and even your metrics may make it apparent just how well it’s working for you. At the heart of how

Top 5 SEO Trends for 2018

Happy New Year! Typically, ringing in the New Year involves an “out with the old, in with the new” attitude and approach. For search engine optimization, it’s a little more complicated. The SEO trends you need to know and implement are not brand-new concepts or

Do You Need a Website Redesign?

A website redesign takes a lot of work. You need to update the look and feel of your online space without compromising brand recognition. You may need to update content but