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Digital Marketing Vs. Social Media Marketing: What’s the Difference?

When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not  

What Are Web Content Accessibility Guidelines?

The Americans with Disabilities Act (ADA) is intended to provide people with disabilities full access to society. The ADA now includes online entities as well, such as mobile applications and websites. However, it lacks actual directives to ensure inclusiveness, which leaves a lot of  

How to Develop an Influencer Marketing Strategy

Having a diverse array of marketing strategies at your disposal is best to ensure all your bases are covered. Along with conventional SEO methods and maintaining a solid presence on social media, you can also leverage the influencer craze to increase awareness of your  

What’s the Difference Between B2C vs. B2B for Paid Social Media?

While organic social media should serve as the foundation of your marketing strategy, paid social media is another essential component. With paid social media, your business pays a fee to a social media platform, such as Facebook or Instagram, in exchange for your content  

How to Create High Converting Content

Web content can entertain, inform, and educate. It can also increase conversion rates for your business. Conversion rates measure the number of visitors to your website that have become paying customers. This is an essential factor in your success, and content creation plays a  

How Businesses Should Talk About COVID on Social Media

Even with vaccine rollout underway in so many places, it’s likely that COVID-19 will continue to play a massive role in life for many months to come. Along with the challenges this poses to individuals, it also makes running a business so much harder.  

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