For a digital marketing strategy to be effective, it must account for many different factors. Along with mobile and web searches, voice searches using virtual assistants like Siri and Alexa also offer prime opportunities to marketers trying to reach as many people as possible.
The COVID-19 outbreak has affected all Americans immensely, but small business owners have been hit especially hard. Constantly changing information on closures, re-openings, social distancing practices, and other pertinent topics have left many business owners scratching their heads.
While it may appear to be a seamless process, there are many
distinct steps a customer takes when purchasing goods or services. A business
that understands these steps can develop a marketing plan to accommodate every
phase of the customer journey, from the time a
There are many tools at your disposal that can help hone your online marketing strategy. Effectively using these tools provides useful data and information about your audience, their behaviors, and even the keywords they use when looking for goods or services. Google Trends
If you’ve got an online shopping cart, then you’ve got a problem—cart abandonment. On average, 69.89% of users abandon full online shopping carts, leaving products and services somewhere in cyberspace, never purchased, never to be delivered…and those sales never added to