Search engine optimization is driven by technology and innovation. As the internet becomes more sophisticated and new search engine technology emerges to meet the changing demands of web users, companies must modify their SEO strategies in order to be
Posts Categorized: Tips
Google’s search algorithms keep changing a number of times every year, always with the goal of providing better quality and more relevant content to searchers. So with ever-changing SEO, what should small businesses remember to stay on top and ahead of their competitors? Changes don’t need to be dramatic No matter how many times Google… Read more »
Videos are an effective tool for social media marketing, and when done right they can really amp your promotional strategy. As videos become more popular across sites like Facebook and Twitter, taking advantage of the trend can be a smart move for some businesses. Consider these tips for making
Organic SEO depends highly on the content used. Good quality content not only makes the search engine spiders happy, it also gets you editorial links, which are important for SEO. Business looking to benefit from good quality content for SEO can use these tips for creating compelling content this year: • Tell a story –… Read more »
When Google released a video in early 2014 discussing the lack of social media when considering the ‘authority’ of a link, it confused a large number of people. Considering the back-and-forth nature of the discussion regarding the importance of social media for SEO ranking, it’s no wonder that
It’s no secret. A strategic online marketing campaign can drive targeted traffic to your Web site and help you establish a solid client base in a highly efficient manner. The strategy of a solid Web marketing campaign is not simply developing an informative Web site about your firm—you can do that with a brochure. Rather,… Read more »
Actually writing content can be the most difficult part of maintaining a blog for your business. Inspiration strikes; it’s not usually a steady stream. But with some planning and by employing a few simple techniques, you can cut down on those hours spent staring at a blank page.
We all know that Facebook can be a great way to engage with your fans—but how do you engage the right way? Most businesses have a page set up, but not all are regularly interacting with their customers. Facebook engagement is simple: create quality content that your fans will want to discuss and share.
In the last blog, we talked about why running a Facebook contest is so important for your business. It can increase your fan base, get people talking about your business, and allow you to directly interact with your customers.
These days, people want to know that the company that they’re spending money with seems…human. In today’s world, every company should be trying to find new ways to connect with their customer base. Long gone are the days of solely using radio or television ads. So, as a business, how do you interact with customers… Read more »