After a year like no other, small business owners and marketers are looking towards 2021. While there is hope that some semblance of normalcy will return, many of the changes caused by COVID-19 are likely here to stay. The coronavirus pandemic has also impacted
With another year drawing to a close, online marketers are brainstorming ways they can make a bigger impact on their target markets. While effective search engine optimization (SEO) remains an essential tool, SEO trends are constantly shifting
For a digital marketing strategy to be effective, it must account for many different factors. Along with mobile and web searches, voice searches using virtual assistants like Siri and Alexa also offer prime opportunities to marketers trying to reach as many people as possible.