Events are a great way to promote your business, provided you can compel people to actually show up. While social media is ideal for announcing dates and times of events, many people mark themselves as “going” with no follow through. There are data driven methods you can use to further entice your followers to turn… Read more »
Posts Categorized: SEO Trends
5 Digital Marketing Trends of the Near Future (And Beyond)
With 2019 quickly drawing to a close, online marketers are looking towards 2020 and beyond. With the advent of new technology and consumers who are growing increasingly more sophisticated, it’s important for businesses to tailor their online marketing efforts accordingly. The following are just a few burgeoning trends and how businesses can leverage them for… Read more »
What is Search Intent and Why Your SEO Depends on It
When you hear “SEO,” most people think “keywords.” It’s a natural association. After all, people have been using typed words to conduct internet searches since the birth of the internet, and more recently, people are speaking words to conduct their searches. Still, as search technology evolves, keywords (and the other known SEO ranking factors like… Read more »
What to Expect in 2019
We are edging ever closer to the end of 2018. To maintain your search visibility in the New Year, we need to look ahead at what’s likely to be in store for the SEO world in 2019. At SonicSEO.com, here’s what we see as the drivers for search engine performance: Shrinking Organic SERP Space Like… Read more »
SEO Is Never Done…and What That Means For You
You have a website…check. You’ve had that website designed and engineered by SEO professionals…check. So, you’re search marketing is done, right? Wrong. Search engine optimization is an ongoing process, one that never really ends. Search engine algorithms and user behavior are always evolving. But what does that mean for you, a SonicSEO.com client, the small… Read more »
How Social Media Affects SEO
You do not need to be an internet marketing insider to know that social media marketing is important…and that its importance is going to continue to be a factor to companies’ search marketing success into the new year (and many years to come). But, what you may not realize is that social media in itself—the… Read more »
4 Strategies to Make Your Website Personal Search-Friendly
As technology evolves, so do users. GPS location turned mobile users into local searchers. Digital assistants have increased users’ dependence on their devices to find the products, services and locations they need. And, because search engine algorithms continue to deliver highly relevant results, users are starting to rely on them to find advice and recommendations… Read more »
Top 5 SEO Trends for 2018
Happy New Year! Typically, ringing in the New Year involves an “out with the old, in with the new” attitude and approach. For search engine optimization, it’s a little more complicated. The SEO trends you need to know and implement are not brand-new concepts or
Strategies for Online Branding
Whether or not your actually sell online, your company’s sales potential will be limited if consumers do not recognize you online. Moral of the story (short version): there simply is no denying that to thrive your
Web Marketing by Color—What Color Will Increase Your Sales?
Do a quick Google search of “color marketing” (or similar terms), and you’ll be flooded with results—scholarly and not-so-scholarly—about the psychology of color choice in branding and marketing campaigns. Many pieces make it sound simple—you pick one color to create specific emotional response from your audience. But if were that simple, we would already know… Read more »