Tips on Improving Google Local Rankings

Most businesses rely on local customers for their success. When these customers search for goods or services in their area, your business must appear in relevant searches. If it does not, you’re missing out on huge revenue opportunities.

Some search results even generate hits on Google Maps. More than just a navigation tool, Google Maps takes information from a business’s Google My Business Page and uses it to provide a better experience to users.

By successfully completing your Google My Business listing, you can improve your chance that you’ll appear in local searches and reach the customers most likely to use your goods or services. Here are a few steps to take.

Make Sure Information Provided Is Accurate

Your listing includes the address and phone number of your business, as well as the categories your business occupies, service area, hours of operation, a link to your website, photos, and other information. The more information you provide, the easier it is for users to make decisions about your business.

Also, make sure information is updated as it changes. If hours of operation have recently changed, alter your listing to reflect those changes. If you’ve created a new website, provide a new link. Remember, Google is all about creating a great experience for users, and that means information must be accurate.

Verify Your Business

Once you’ve supplied the relevant information, you must also verify that you’re authorized to make updates to the listing. While anyone can create a Google My Business page, only reputable sources can make updates. Verification ensures your business shows up in searches, but it also boosts customer confidence.

Check the information provided before requesting that your business is verified. Inaccurate information could result in your request being denied. You must also be authorized to verify your business. For example, the business owner must provide certain information to show they are approved to make changes to the page.

Respond to Reviews

Good reviews do so much for your brand reputation. These should be responded to and highlighted on your Google My Business listing to show other customers what you do for them. However, even negative reviews call for immediate action.

No business likes to receive a negative review, but it is a great opportunity to shine. Respond to the complaints made in the review with kindness and care. Express regret for what occurred and offer a solution to make the situation better. Doing so creates a great impression on your customers.

If you’re not satisfied with your local rank, is here to help. We understand the importance of developing a relationship with local customers. We can also help you develop multiple local search strategies to ensure you’re reaching the customers that count. Let’s revisit your marketing approach today to boost your rank within local searches.