How Does Google Rank Search Results?

Google’s illusive process for determining the rank of search results has remained a relative mystery for some time. Google is notoriously tight-lipped about their ranking factors, and often encourage web designers to create highly functional sites that provide relevant, quality content to improve their ranking. However, a recent interview with a representative of google shows there is more to the process than that.

Insight into Google Searching Ranking Practices

When a person makes searches a query in Google, a shortlist of about 1,000 results is populated. From there, ranking signals are applied to trim down the list even further. There are hundreds of possible ranking signals that could be used, which illustrates the importance of well-rounded web design. Results are then scored and presented to the user, which ensures that the results are related to their original query.

How the Search Engine Tackles Spam

Machine learning is at the heart of Google’s spam-busting approach. Its advanced algorithm can easily tease out obvious spam and prevent it from being disseminated. It does so by accessing many years of data, which guides the algorithm’s approach towards spam. Because this approach is so effective, it allows Google’s human technicians to undertake other tasks, such as deterring addressing hacking and scams.

What This Means for You

When it comes to boosting your website’s search rank, don’t focus so much on one or two ranking factors. Instead, set your sights on creating a website that checks all the boxes: it looks good, functions efficiently, and informs/entertains the reader.

Along with understanding how Google ranks search results, you can also use effective SEO to ensure your brand remains on top. stays one step ahead of SEO trends to better serve our customers. We also use proven practices to keep your site at the top of web results for maximum visibility.

Want more information on how to boost your search results? Then feel free to call 888-437-3737 today to learn more.