A Guide to Google Multisearch

As technology advances, online users are privy to new and dynamic ways to perform searches. As a leader in digital technology, Google is at the forefront of the search revolution thanks to their constant innovation.

Multisearch is one recent development that aims to make it  

A Guide to Search Equity and How It Could Impact Your Business

Search engine optimization (SEO) is a major concern for business owners and online marketers. Due to fears about how prioritizing SEO will affect a user’s online experience, Google is now considering implementing practices to enhance search equity. This guide discusses the basics  

How Can You Stay Ahead of Google’s Search Updates?

Google is constantly changing their search engine algorithm, which has a direct impact on your business’s online marketing. For instance, even a seemingly minor tweak can affect your search rank and leave your site on the dreaded second page of results.

Strategies to Grow & Scale Your Online Presence

The ever-evolving COVID-19 pandemic has made online presence more important than ever for businesses. Many people are choosing to stay home as much as possible, which means your website and social media will be their primary points of interaction. You can also use these  

How Does Google Rank Search Results?

Google’s illusive process for determining the rank of search results has remained a relative mystery for some time. Google is notoriously tight-lipped about their ranking factors, and often encourage web designers to create highly functional sites that provide relevant, quality content to improve their