Posts Categorized: Branding

Reputation Management – Controlling Your Message Online

Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand. When people search for… Read more »

First Comes Love…

Not only is Valentine’s Day the leading day for rose purchases in the U.S., but it’s also one of the top well-branded holidays right behind Christmas and Halloween. Jewelry, candy, flowers, and dinner are all items we normally purchase for a loved one on February 14th, but how did a normal day become such a… Read more »

Avoiding Identity Crisis: The Importance of a Stable Brand

A brand is your company’s presence in the world—online and off. A brand is the personality you exude and the promise you extend through the products and services you deliver and the way you deliver them. A brand is more than a logo, but a logo (and your language and the advertising channels through which… Read more »

Branding: It’s More than Marketing

Clients. They’re why your business exists. Their needs create the demand for your goods and services. Their money exchanged for your goods and services allows you to turn a profit. The continued demand and revenue stream depend on attracting new and cultivating loyal clients. To successfully do that, you need more than advertising, more than… Read more »

A Beginner’s Guide to Finding the Right SEO Company, Part 3: SEO Industry Best Practices, or What You Should Look for in an SEO Company

So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind,… Read more »

Branding Your Business Online

For a new company, achieving the status of “brand” as quickly as possible is an ideal outcome. It means you’ve made it. It means that when people think about whatever sort of product or service you offer, they think about you. Coffee? You think “Starbucks.” Cola? You think “Coke.” Jeans? You think “Levis.”

Social Media Secrets of Big Brands: Coca-Cola

Last week we talked about the huge success YouTube is having on Facebook. Today, we’re discussing Coca-Cola, the second largest fan page on Facebook. While YouTube’s strategy appears to be largely focused on using techniques to generate user involvement, Coca-Cola has taken a decidedly different approach. In fact, they call their approach to social media:… Read more »

Social Media Secrets of Big Brands: YouTube

It’s no secret. Today’s best marketing practices are increasingly social. As social media platforms like Facebook and Twitter continue to gain momentum as primary places for people to connect, share information and be entertained, a company’s brand is shaped more by the way people are talking about it than any clever ad campaign or company… Read more »