How Has the Pandemic Affected Brand Loyalty?

While it’s abundantly clear that the coronavirus pandemic has impacted the way people live all over the globe, it’s also had a surprising effect on commerce, specifically when it comes to customer loyalty. More and more consumers are purchasing goods from brands they’ve not  

How to Find Your True Brand Identity

Whether your business is just starting out, or you are thinking about re-branding an existing company, establishing an effective identity is important. Consumers want to feel connected with businesses on a more personal level, and a well-developed brand is the best way to establish  

What Is Omnichannel Marketing?

As a business owner, you already know how crucial it is to establish your brand across numerous channels. However, it’s equally important to ensure those channels are offering a consistent experience to consumers.

People these days expect their online brand experiences to be above reproach  

Finding Opportunity in Crisis: Marketing Solutions for Businesses Affected by COVID-19

In the wake of the COVID-19 outbreak, businesses all over the globe are faced with massive uncertainty. Unprecedented unemployment has changed the way consumers are spending almost overnight. Certain sectors, such as the travel and hospitality industries, have all but shuttered. Closure of physical  

Where and How to Get Brand Ambassadors

A brand ambassador is someone online or offline who promotes your brand, ideally just because they believe in your brand, not because they’re paid. Prospective consumers trust brand ambassadors’ endorsements because (more…)

What Is a Brand Ambassador and Where Can I Find One?

The internet has changed the way consumers search for and buy products and not just because they can buy stuff without ever stepping foot in a store. The internet is changing where and how individuals are