Posts Categorized: Branding

How to Boost Your Online Reputation

Your company works hard to establish a favorable reputation in the industry and with your consumers. But if you’re not putting in the effort to establish a favorable reputation online, then your real-world bottom line may suffer. To get the best performance from your online marketing—i.e., increased online-generated leads and sales, increased visibility and real-world… Read more »

How to Find the Right Social Media Platform for Your Business

For most businesses, effective online marketing requires more than a website; it requires genuine social media engagement with your existing and prospective customers and clients. Although, creating an account for your business on just about any social media platform is free, maintaining an engaging presence isn’t. To make the best use of your time and… Read more »

What Is a USP and Why Do You Need One?

At, we know your website can be the most powerful marketing tool you have. It has the potential to boost leads and sales because it can help more prospective customers find and choose you. One key factor in how effectively your website converts viewers to customers is your unique selling proposition, or USP. USP… Read more »

Reputation Management – Controlling Your Message Online

Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand. When people search for… Read more »

First Comes Love…

Not only is Valentine’s Day the leading day for rose purchases in the U.S., but it’s also one of the top well-branded holidays right behind Christmas and Halloween. Jewelry, candy, flowers, and dinner are all items we normally purchase for a loved one on February 14th, but how did a normal day become such a… Read more »

Avoiding Identity Crisis: The Importance of a Stable Brand

A brand is your company’s presence in the world—online and off. A brand is the personality you exude and the promise you extend through the products and services you deliver and the way you deliver them. A brand is more than a logo, but a logo (and your language and the advertising channels through which… Read more »

Branding: It’s More than Marketing

Clients. They’re why your business exists. Their needs create the demand for your goods and services. Their money exchanged for your goods and services allows you to turn a profit. The continued demand and revenue stream depend on attracting new and cultivating loyal clients. To successfully do that, you need more than advertising, more than… Read more »