While it’s abundantly clear that the coronavirus pandemic has impacted the way people live all over the globe, it’s also had a surprising effect on commerce, specifically when it comes to customer loyalty. More and more consumers are purchasing goods from brands they’ve not
Whether your business is just starting out, or you are thinking about re-branding an existing company, establishing an effective identity is important. Consumers want to feel connected with businesses on a more personal level, and a well-developed brand is the best way to establish
As a business owner, you already know how crucial it is to establish your brand across numerous channels. However, it’s equally important to ensure those channels are offering a consistent experience to consumers.
In the wake of the COVID-19 outbreak, businesses all over the globe are faced with massive uncertainty. Unprecedented unemployment has changed the way consumers are spending almost overnight. Certain sectors, such as the travel and hospitality industries, have all but shuttered. Closure of physical
The internet has changed the way consumers search for and buy products and not just because they can buy stuff without ever stepping foot in a store. The internet is changing where and how individuals are