There are products and services you need and then there are products and services you “need.” If your marketing doesn’t recognize the difference, then you are not going to reach your sales potential. When you are offering a luxury item or service, stating the benefits (over features) isn’t enough—there are other products at lower price… Read more »
Posts Categorized: Branding
What You Need to Know about Paid Ads and Brand Safety
Recently, Google—YouTube and Google Ads, in particular—have come under fire because of poor ad placement. Don’t be confused—the term “ad placement” is not about the location of the ad on the screen. It’s about the what content the ad is placed next to, and that could be content that threatens the credibility or safety of… Read more »
Where and How to Get Brand Ambassadors
A brand ambassador is someone online or offline who promotes your brand, ideally just because they believe in your brand, not because they’re paid. Prospective consumers trust brand ambassadors’ endorsements because
What Is a Brand Ambassador and Where Can I Find One?
The internet has changed the way consumers search for and buy products and not just because they can buy stuff without ever stepping foot in a store. The internet is changing where and how individuals are
How to Boost Your Online Reputation
Your company works hard to establish a favorable reputation in the industry and with your consumers. But if you’re not putting in the effort to establish a favorable reputation online, then your real-world bottom line may suffer. To get the best performance from your online marketing—i.e., increased online-generated leads and sales, increased visibility and real-world… Read more »
How to Find the Right Social Media Platform for Your Business
For most businesses, effective online marketing requires more than a website; it requires genuine social media engagement with your existing and prospective customers and clients. Although, creating an account for your business on just about any social media platform is free, maintaining an engaging presence isn’t. To make the best use of your time and… Read more »
What Is a USP and Why Do You Need One?
At SonicSEO.com, we know your website can be the most powerful marketing tool you have. It has the potential to boost leads and sales because it can help more prospective customers find and choose you. One key factor in how effectively your website converts viewers to customers is your unique selling proposition, or USP. USP… Read more »
Strategies for Online Branding
Whether or not your actually sell online, your company’s sales potential will be limited if consumers do not recognize you online. Moral of the story (short version): there simply is no denying that to thrive your
What Social Media Platform Is Best for Me…and Why?
Every day, billions of people are making and sharing connections on social media. That means if you want your business to get found and really engage with your existing and potential customers, your website cannot be
What Brand Safety Is and Why You Should Care
The growth of mobile use may be prompting you to consider expanding your online marketing efforts beyond your website and conventional pay-per-click ads. Here’s what you need to know to keep your