Posts Categorized: Branding

Are You Marketing Your Luxury Brand Effectively?

There are products and services you need and then there are products and services you “need.” If your marketing doesn’t recognize the difference, then you are not going to reach your sales potential. When you are offering a luxury item or service, stating the benefits (over features) isn’t enough—there are other products at lower price… Read more »

What You Need to Know about Paid Ads and Brand Safety

Recently, Google—YouTube and Google Ads, in particular—have come under fire because of poor ad placement. Don’t be confused—the term “ad placement” is not about the location of the ad on the screen. It’s about the what content the ad is placed next to, and that could be content that threatens the credibility or safety of… Read more »

Where and How to Get Brand Ambassadors

A brand ambassador is someone online or offline who promotes your brand, ideally just because they believe in your brand, not because they’re paid. Prospective consumers trust brand ambassadors’ endorsements because

How to Boost Your Online Reputation

Your company works hard to establish a favorable reputation in the industry and with your consumers. But if you’re not putting in the effort to establish a favorable reputation online, then your real-world bottom line may suffer. To get the best performance from your online marketing—i.e., increased online-generated leads and sales, increased visibility and real-world… Read more »

How to Find the Right Social Media Platform for Your Business

For most businesses, effective online marketing requires more than a website; it requires genuine social media engagement with your existing and prospective customers and clients. Although, creating an account for your business on just about any social media platform is free, maintaining an engaging presence isn’t. To make the best use of your time and… Read more »

What Is a USP and Why Do You Need One?

At SonicSEO.com, we know your website can be the most powerful marketing tool you have. It has the potential to boost leads and sales because it can help more prospective customers find and choose you. One key factor in how effectively your website converts viewers to customers is your unique selling proposition, or USP. USP… Read more »