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Finding Opportunity in Crisis: Marketing Solutions for Businesses Affected by COVID-19

In the wake of the COVID-19 outbreak, businesses all over the globe are faced with massive uncertainty. Unprecedented unemployment has changed the way consumers are spending almost overnight. Certain sectors, such as the travel and hospitality industries, have all but shuttered. Closure of physical

Where and How to Get Brand Ambassadors

A brand ambassador is someone online or offline who promotes your brand, ideally just because they believe in your brand, not because they’re paid. Prospective consumers trust brand ambassadors’ endorsements because (more…)

What Is a Brand Ambassador and Where Can I Find One?

The internet has changed the way consumers search for and buy products and not just because they can buy stuff without ever stepping foot in a store. The internet is changing where and how individuals are

What Social Media Platform Is Best for Me…and Why?

Every day, billions of people are making and sharing connections on social media. That means if you want your business to get found and really engage with your existing and potential customers, your website cannot be

What Brand Safety Is and Why You Should Care

The growth of mobile use may be prompting you to consider expanding your online marketing efforts beyond your website and conventional pay-per-click ads. Here’s what you need to know to keep your

Why Won’t My Ad Run on Google AdWords?

While you are waiting for your site to be properly optimized by an experienced Search Engine Optimization firm, you may consider investing in a Pay-per-Click (PPC) advertising campaign to increase your online visibility. Google AdWords provides a simple service to help you manage your