Top 5 SEO Trends for 2018

Happy New Year!

Typically, ringing in the New Year involves an “out with the old, in with the new” attitude and approach. For search engine optimization, it’s a little more complicated.

The SEO trends you need to know and implement are not brand-new concepts or

SEO Bootcamp Day 11 – Implement a Review Management Strategy

On the 11^th day of boot camp, my marketing expert told me:  IMPLEMENT A REVIEW MANAGEMENT STRATEGY

You’re never going to please everyone all of the time. That’s just life. But to make even negative reviews work for your business instead of against it, you need  

SEO Bootcamp Day 9 – Clean Up Your 404 Errors

On the 9^th day of boot camp, my marketing expert told me:  CLEAN UP YOUR 404 ERRORS

In Internet speak, a 404 is a “page not found” error. It’s the disheartening (or enraging) message searchers get when the search result they clicked on really doesn’t go  

SEO Bootcamp Day 8 – Freshen Up Your Content

On the 8^th day of boot camp, my marketing expert told me:  FRESHEN UP YOUR CONTENT

Search engines do not want to send their users to search results that have gone stale. To make sure that’s a category your website does not fall into, you need  

SEO Bootcamp Day 3 – Optimize Your Google My Business Profile

On the 3^rd day of boot camp, my marketing expert told me:  OPTIMIZE YOUR GOOGLE MY BUSINESS PROFILE

Google likes to keep Internet searchers on their properties, which includes Google maps and the snippets of top-ranking results immediately below the map, like these results for  

Trending: Social Media Contests on the Decline

Think back half a decade ago: 2012. Do you remember what Facebook looked like back then? Do you remember visiting businesses’ Fan Pages to Like them…and to see what Like-ing them got you?

Social media contests used to be