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Digital Marketing Vs. Social Media Marketing: What’s the Difference?

When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not  

What Are Web Content Accessibility Guidelines?

The Americans with Disabilities Act (ADA) is intended to provide people with disabilities full access to society. The ADA now includes online entities as well, such as mobile applications and websites. However, it lacks actual directives to ensure inclusiveness, which leaves a lot of  

How Does Google Rank Search Results?

Google’s illusive process for determining the rank of search results has remained a relative mystery for some time. Google is notoriously tight-lipped about their ranking factors, and often encourage web designers to create highly functional sites that provide relevant, quality content to improve their  

Facebook Bulletin: Everything you Need to Know

As new platforms emerge, content creators must take the opportunity to get to know them and what they offer. Facebook recently announced the launch of Bulletin, a newsletter platform designed with independent content creators in mind.

4 App Development Trends to Watch

No matter the size of your business, what you offer, or where you’re located, app development is a crucial component of optimum customer interaction. More and more consumers prefer interacting with businesses via mobile apps these days, and this trend has only advanced in  

What Is Google’s Multitask Unified Model?

When it comes to search engines, Google remains a leading voice in developing technology. Their Multitask Unified Model (MUM) technology is just the latest advance underway, one that is met with much enthusiasm. (more…)

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