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How Will the Internet of Things Affect Your Business?

Burgeoning technology changes the way people do business. That’s why business owners must be aware of the impact new technology can have on their success. When it comes to the Internet of Things (IoT), business owners simply cannot ignore the effect it

A Guide to Search Equity and How It Could Impact Your Business

Search engine optimization (SEO) is a major concern for business owners and online marketers. Due to fears about how prioritizing SEO will affect a user’s online experience, Google is now considering implementing practices to enhance search equity. This guide discusses the basics

How to Navigate Privacy-Focused Updates When Marketing Your Business

Privacy is a major focus for online users these days, many of whom balk at the notion of their personal information being tracked and collected. Major tech giants like Apple and Google have reacted to the concerns of users by implementing new

How Can AI Ensure Safer Search Results on Google?

The proliferation of the internet means that people conduct searches for all sorts of reasons. Along with searches for products, services, and information, some people also conduct searches during personal crises. These people may be in desperate need of assistance, and it

How to Maintain Engagement with SEO Clients

Virtually all businesses can benefit from a search engine optimized (SEO) website, meaning one designed with relevant search ranking factors in mind. However, many business owners lack an understanding of just what SEO is and how it impacts their search rank, their

Do Popup Banner Ads Affect Search Rank?

Websites use all sorts of tools to promote a business and draw attention to its goods and services. Popup banners are one method of advertising that has been met with some controversy over the years.