Digital Marketing Vs. Social Media Marketing: What’s the Difference?

When exploring advertising options for your small business, you will come across many terms, two of the most common of which are “social media marketing” and “digital marketing.” Many sources, you may notice, use these terms interchangeably. The truth is, however, that they’re not  

What’s Next for Search Engines?

You’d be hard pressed to find a person that hasn’t used a search engine at some point in their life. In fact, it’s estimated that Google fields 3.8 million searches per minute all over the world.

SEO Secrets to Improve Your Marketing Strategy

Search engines are notoriously tight-lipped about what goes on beyond the scenes. This is especially true of Google and its search ranking factors, many of which remain shrouded in mystery. (more…)

How Search Engine Ranking Impacts Brand Reputation

You probably already know how important it is for your website to rank high in search results on Google and other search engines. The higher your rank within search engine result pages (SERPs), the more visible your business is to consumers. And the more  

Is Apple Creating Its Own Search Engine?

If you own any Apple devices, you’re probably familiar with Safari, the default web browser found on iPhones and iPads. While Safari is supported by Apple, it actually uses Google to conduct searches. In fact, Google reportedly pays billions of dollars to the tech  

SEO Strategies for Small Businesses During a Pandemic

The COVID-19 outbreak has affected all Americans immensely, but small business owners have been hit especially hard. Constantly changing information on closures, re-openings, social distancing practices, and other pertinent topics have left many business owners scratching their heads.

There’s also the issue of reduced profits.