Like so many other aspects of daily life, commerce has also undergone drastic changes as a result of the COVID-19 outbreak. As a small business owner, you may have had your business interrupted if it’s not considered essential. And even if you’re permitted to operate, you’re probably finding that your customer base is a lot… Read more »
Posts Categorized: SEO
It’s an uncertain time for many people, but business owners these days are especially concerned about the impact of COVID-19. Fortunately, many businesses with websites can move their operations online, which ensures both owners and staff can preserve their livelihoods throughout this crisis.
When it comes to search engine trends, the internet landscape is constantly changing. One recent change that is perplexing for many online marketers are zero-click searches.
Search engine optimization (SEO) increases the amount of organic traffic your website receives. The more visitors to your site, the better the chance that you’ll convert some or most of these visitors into paying customers. Additionally, SEO is not a one-time activity. Revisiting SEO strategies over time helps improve performance.
Back in 1890, Congress passed the Sherman Antitrust Act, which prohibits agreements that limit trade and abuse of monopoly power. Fast forward 200+ years, and one of the world’s largest and most beloved almost-monopolies is coming under fire for abusing its position of power.
Unless you’re part of the 19% of internet users worldwide who use Bing or Yahoo, you likely turn to one place for answers to all of life’s most pressing questions: Google. In response to your query, Google will yield two types of search results: Paid and organic. What’s the difference, and why does it matter… Read more »
Whether someone is typing on a desktop or speaking into their mobile device, their searches require words—keywords. So, are keywords the only thing used to optimize a website? Keywords Cannot Be Understated, But… There is no denying the importance of keywords in search engine optimization. For best results, keywords—the words you think potential customers are… Read more »
Search engine optimization is a marathon, not a sprint. The goal is to achieve stable high rankings. But, search rankings are highly volatile by nature. Reasons your rankings may fluctuate include: Algorithm tests and updates Search engines refine their algorithms every day and occasionally launch major updates. When search engines test algorithm changes and/or unroll… Read more »
You’ve seen the proverbial memo that you need search engine optimization—so you got it. And you chose the company that delivers results, so you’ve made it to the top of the search engine results pages for a lot of keywords. Now what? If you think you don’t need SEO anymore, think again. Your small business… Read more »
You may be wondering, “What does user intent have to do with SEO?” Simple. Search engines are in the business of delivering quality, relevant results. The relevancy of search results is largely driven by the intent behind the search—i.e., the type of information searchers are hunting for. In order to perform well in the organic… Read more »