Posts Categorized: SEO

Are Keywords the Only Way to Optimize?

Whether someone is typing on a desktop or speaking into their mobile device, their searches require words—keywords. So, are keywords the only thing used to optimize a website? Keywords Cannot Be Understated, But… There is no denying the importance of keywords in search engine optimization. For best results, keywords—the words you think potential customers are… Read more »

Reasons Why Your Search Rankings Fluctuate

Search engine optimization is a marathon, not a sprint. The goal is to achieve stable high rankings. But, search rankings are highly volatile by nature. Reasons your rankings may fluctuate include: Algorithm tests and updates Search engines refine their algorithms every day and occasionally launch major updates. When search engines test algorithm changes and/or unroll… Read more »

How to Create a User Intent SEO Strategy

You may be wondering, “What does user intent have to do with SEO?” Simple. Search engines are in the business of delivering quality, relevant results. The relevancy of search results is largely driven by the intent behind the search—i.e., the type of information searchers are hunting for. In order to perform well in the organic… Read more »

What to Expect in 2019

We are edging ever closer to the end of 2018. To maintain your search visibility in the New Year, we need to look ahead at what’s likely to be in store for the SEO world in 2019. At SonicSEO.com, here’s what we see as the drivers for search engine performance: Shrinking Organic SERP Space Like… Read more »

SEO Is Never Done…and What That Means For You

You have a website…check. You’ve had that website designed and engineered by SEO professionals…check. So, you’re search marketing is done, right? Wrong. Search engine optimization is an ongoing process, one that never really ends. Search engine algorithms and user behavior are always evolving. But what does that mean for you, a SonicSEO.com client, the small… Read more »

5 SEO Myths Debunked

Search engine optimization is not an exact science. Search algorithms change frequently, and with them ranking performance. But since search engine companies are not providing inside glimpses to how their algorithms rank sites, the vacuum is filled with best guesses, anecdotal information and, unfortunately, just plain misinformation. Unfortunately, a lot of misinformation about SEO persists,… Read more »

How Social Media Affects SEO

You do not need to be an internet marketing insider to know that social media marketing is important…and that its importance is going to continue to be a factor to companies’ search marketing success into the new year (and many years to come). But, what you may not realize is that social media in itself—the… Read more »

3 Experts’ Key Insights about Ranking Factors

Search engine optimization (SEO) and search engine marketing (SEM) really work. Countless studies demonstrate its value for companies of all sizes, and even your metrics may make it apparent just how well it’s working for you. At the heart of how