How Does Image Geolocation Data Affect SEO?
Geolocation data provides information on where a particular image originated, meaning the location where it was taken or created. This information is contained within an exchangeable image file (EXIF) format, which also includes data like camera settings and image size.
EXIF Data and Search Engines:
How to Build Your Online Brand
An online brand is similar to a personality: it’s what sets your business apart from others, such as competitors. A strong brand helps consumers identify your business online, but it also boosts engagement with customers. Here are a few ways you can
Tips on Writing Engaging Blog Posts
Blog posts are an important part of online content strategies. Blogs provide valuable information to readers, but they can also engage, entertain, and even educate. Because you want blogs to be as impactful as possible, you must craft them carefully to ensure the needs
What’s the Difference Between On-Page and Off-Page SEO?
Search engine optimization (SEO) includes a set of marketing practices that can improve the rank of your website within search engine results pages. On- and off-page SEO are different sets of practices that can boost the visibility of your site when enacted correctly. Here’s
How Can User-Generated Content Benefit Your Brand?
The internet allows consumers to be vocal about the businesses they love, and the ones they can live without. Accordingly, marketers and business owners can raise the profiles of their brands by leveraging the power of user-generated content.
How to Increase Conversions
When it comes to online marketing, your conversion rate can provide lots of insight into the overall success of your campaign. That’s why it’s important to track conversion rates and make the necessary adjustments when your marketing methods aren’t having the intended impact.